Marketing Management
- Lecture Notes, Study Materials and Important questions answers

Subject : Marketing Management

INTRODUCTION

1. Marketing - Answer (click here)
2. The Marketing Environment - Answer (click here)
3. Marketing Interfaces with other functional areas - Answer (click here)
4. Marketing In Global Environment - Prospects And Challenges - Answer (click here)

MARKETING STRATEGY

1. Marketing strategy - Answer (click here)
2. Strategies For Industrial Marketing - Answer (click here)
3. Consumers Marketing - Answer (click here)
4. Service Marketing - Answer (click here)
5. Competitor Analysis - Answer (click here)
6. Strategic Marketing Mix Components - Answer (click here)

MARKETING MIX DECISIONS

1. Marketing Decisions - Answer (click here)
2. New Product Planning - Answer (click here)
3. The Product Life Cycle - Answer (click here)
4. Market Segmentation - Answer (click here)
5. Target Marketing and Positioning - Answer (click here)
6. Channel Management - Answer (click here)
7. Advertisement and Sales Promotion - Answer (click here)
8. Pricing Strategy - Answer (click here)

BUYER BEHAVIOUR

1. Understanding Industrial & Individual Buyer Behaviour - Answer (click here)
2. Individual or Consumer Buying Behavior - Answer (click here)
3. Online Buyer Behavior - Answer (click here)
4. Customer Relationship Management - Answer (click here)
5. Customer Acquisition - Answer (click here)
6. Customer Retention - Answer (click here)
7. Strategies For Retaining Customers - Answer (click here)
8. Functions of Customer Retention - Answer (click here)
9. Customer Defection - Answer (click here)

MARKETING RESEARCH AND TRENDS IN MARKETING

1. Marketing Information System - Answer (click here)
2. Marketing Research - Answer (click here)
3. Advertising and Types of advertising - Answer (click here)
4. Consumer Behaviour - Answer (click here)
5. Retail Research Introduction - Answer (click here)
6. Cause-Related Marketing - Answer (click here)
7. Ethics in Marketing - Answer (click here)
8. Online Marketing Trends - Answer (click here)