Services Marketing
- Lecture Notes, Study Materials and Important questions answers

Subject : Services Marketing

INTRODUCTION

1. Introduction to Service Marketing - Answer (click here)
2. Scope of Service Marketing - Answer (click here)
3. Factors Contributing to The Growth of Service Sector - Answer (click here)
4. Challenges and Issues in Service Marketing - Answer (click here)
5. Marketing Challenges of Services - Answer (click here)

SERVICE MARKETING OPPORTUNITIES

1. Consumer Expectations of Services - Answer (click here)
2. Antecedents of Consumer Expectations - Answer (click here)
3. Managing Consumer Expectations - Answer (click here)
4. The Purchase Process for Services - Answer (click here)
5. Factors Contributing to Customer Satisfaction - Answer (click here)
6. Service Encounters - Answer (click here)
7. Strategies for Influencing Customer Perception - Answer (click here)
8. Classification of Services - Answer (click here)
9. Expanded Marketing Mix of Services (7 P’s) - Answer (click here)
10. Services Markets Segmentation - Answer (click here)

SERVICE DESIGN AND DEVELOPMENT

1. Service Life Cycle - Answer (click here)
2. New Service Development Process/ Stages - Answer (click here)
3. Service Blueprinting - Answer (click here)
4. Service Quality - Answer (click here)

SERVICE DELIVERY AND PROMOTION

1. Positioning of services - Answer (click here)
2. Positioning Maps - Answer (click here)
3. Service Marketing Triangle - Answer (click here)
4. A Sustainable Competitive Advantage - Answer (click here)
5. Market Defender Strategies - Answer (click here)
6. Service Channel - Answer (click here)
7. Sources of conflict - Answer (click here)

SERVICE STRATEGIES

1. Tourism and Travel Marketing - Answer (click here)
2. Hotel Marketing - Answer (click here)
3. Consultancy Marketing - Answer (click here)
4. Courier Marketing - Answer (click here)
5. Bank Marketing - Answer (click here)
6. Insurance Marketing - Answer (click here)
7. Hospital Marketing - Answer (click here)
8. Telecommunication Marketing - Answer (click here)
9. Education Marketing - Answer (click here)
10. Direct Marketing - Answer (click here)