Rural Marketing
- Lecture Notes, Study Materials and Important questions answers

Subject : Rural Marketing

AN OVERVIEW OF RURAL MARKETING

1. Scope of Rural Marketing - Answer (click here)
2. Concepts and Components of rural markets - Answer (click here)
3. Classification of rural markets - Answer (click here)
4. Factors differentiating Rural marketing from Urban marketing - Answer (click here)
5. Rural Marketing Environment - Answer (click here)
6. Mechanisms of Rural Marketing - Answer (click here)
7. APEDA (Agricultural and Processed Food Products Export Development Authority) - Answer (click here)
8. SWOT analysis - Answer (click here)
9. Rural Areas Requirement - Answer (click here)
10. Recent trends in Rural Demand - Answer (click here)

RURAL MARKET AND DECISION

1. Consumer buying behavior models - Answer (click here)
2. Factors Affecting Consumer Buying Behavior - Answer (click here)
3. Economic and Political Factors - Answer (click here)
4. Characteristics of Rural Consumer - Answer (click here)
5. What Personality Reveals about a Brand - Answer (click here)
6. Information Search and pre-purchase evaluation - Answer (click here)
7. Stages in consumer buying process - Answer (click here)
8. Diffusion of Innovation - Answer (click here)
9. Opinion Leadership - Answer (click here)
10. Factors of Brand loyalty - Answer (click here)

PRODUCT DISTRIBUTION

1. Segmenting, Targeting and Positioning - Answer (click here)
2. Prerequisites for Effective Segmentation - Answer (click here)
3. Approaches to Rural Segmentation - Answer (click here)
4. Targeting - Answer (click here)
5. Positioning - Answer (click here)
6. Product Strategies - Answer (click here)
7. Classification of Products - Answer (click here)
8. New Products Development - Answer (click here)
9. Distribution Strategy - Answer (click here)
10. PDS Network - Answer (click here)
11. Distribution model - Answer (click here)
12. Emerging Distribution Models - Answer (click here)

RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH

1. Challenges in Rural Communication - Answer (click here)
2. Developing Effective Communication - Answer (click here)
3. Determining Communication Objectives - Answer (click here)
4. Electing the communication channels - Answer (click here)
5. Rural Media - Answer (click here)
6. The media model - Answer (click here)

TRENDS IN RURAL MARKETING

1. Trends in Rural Marketing - Answer (click here)
2. Types of Consumer Credit - Answer (click here)
3. Sources of Consumer Finance - Answer (click here)
4. Important Questions and Answers: Business Science - Rural Marketing - Answer (click here)